Graphic Designer — Brand Identity & Social Media Design
5+ years crafting bold, memorable visual identities and strategic social media systems. Partnering with forward-thinking brands and creative agencies to turn distinct vision into lasting cultural impact.
I’m Salim Benzerrouk, a graphic designer with over 5 years of hands-on experience in transforming conceptual ideas into cohesive, powerful design systems.
Throughout my journey, I have collaborated directly with ambitious direct-to-consumer brands, B2B enterprises, and creative design agencies. My work bridges the gap between striking aesthetic expression and strategic business communication.
I specialize in Brand Identity Design (building complete visual languages from logo marks to comprehensive styleguides) and Social Media Design (crafting consistent, engaging visual templates and campaigns that capture attention in high-velocity feeds).
A curated selection of brand identities and social media campaigns. Click any project to view details.
Comprehensive brand guidelines and visual identity system for a contemporary high-end women's fashion house, featuring editorial typography, bespoke iconography, warm minimalist color palette, and packaging standards.
Complete fintech visual identity system and brand guidelines, featuring bespoke interlocking fluid geometry, high-contrast black & orange palette, physical acrylic cards, tech apparel, and architectural wayfinding.
Complete brand identity and digital design system for a modern travel companion, featuring a kinetic vector logomark, iOS app experience, smart pass, and technical merch.
Mediterranean single-estate olive oil identity, custom arched typography, apothecary bottle packaging, brand guidelines, and culinary editorial art direction.
Complete visual identity system for an artisan pastry shop, featuring an illustrated winking baker mascot, deep wine & sweet pink palette, custom boxes, and sticker systems.
Minimalist monochrome visual identity system for an elevated streetwear label, featuring custom geometry, bespoke typography, and tactile apparel branding.
Complete visual identity system for a modern shopping app, featuring bespoke basket logomark, sunrise color palette, app store iconography, and merchandise.
Panoramic 3-grid Instagram banner architecture, tactile product storytelling, and luxury packaging showcase for a premium modal innerwear brand.
A conceptual 9-post thought leadership series leveraging surreal visual metaphors and sharp commercial copy to position Reelistic at the peak of regional video production.
High-impact commercial campaign demonstrating how light, movement, and cinema-grade directing convert viewers into high-ticket clients across automotive, hospitality, and live events.
Contrarian agency campaign challenging social media vanity metrics with high-concept 3D metaphors focused on targeted buyer acquisition and structured posting strategy.
Bold, high-contrast campaign dissecting how first impressions, production budgets, and 24/7 digital storefronts dictate market authority and luxury consumer trust.
High-impact 6-slide thought leadership carousel articulating brand positioning, intentional filmmaking, and rapid delivery.
Vibrant visual identity and illustrated diner mascot for gourmet burger & fast-casual kitchen with complete packaging and storefront suite.
Complete visual identity system for a premium artisan coffee roastery, featuring bespoke fennec fox iconography, warm desert peach palette, illuminated 3D signage, and apparel.
High-impact social advertising campaign for modern e-commerce, featuring dynamic 3D parcel delivery visuals, Arabic ad copy, and mobile app promo graphics.
A structured, collaborative 4-step framework ensuring thoughtful strategy, creative distinction, and seamless delivery.
We define your core objectives, brand values, target audience, and competitive landscape through targeted questionnaires and strategic alignment.
Exploration of distinct visual directions, moodboards, typographic pairings, and rough structural directions to find the resonant design angle.
Fleshing out the selected direction into refined, high-fidelity assets. Testing marks across real-world collateral, screen sizes, and print touchpoints.
Packaging organized production-ready files (vector, web, print formats), comprehensive styleguide documentation, and editable social media kits.
Have a new brand to launch, a visual identity that needs refreshing, or social media campaigns to scale? Reach out directly and let's discuss your vision.